I help co-create and simplify business strategies and increase their impact through engaging strategy communication and employee involvement.

The world around us is changing and we are increasingly presented with new problems to solve. I am driven by two things: I want to solve problems and turn them into commercial successes and I want the companies that I work with, to make a difference. I am skilled at distilling the complexity of a business problem into a clear objective, drive the idea generation, prioritise the solutions and manage the implementation. I am passionate about strategy, business, people and ideas.

I have worked with business strategy development and strategy execution for companies like Kellogg (Europe, Middle East & Africa), VELUX (Europe), Toms Group, TV 2, Boxer TV, BC Hospitality Group, NCC & Fritz Hansen. I am in awe of how a simple and focused strategy and a great execution of strategy can impact the business results and the quality of life of the people in a company…

I have been working closely with Christian Bjerrum since 2006.

The focus of our work has been around rallying the entire organization behind clear Strategic Change Initiative. A clear Change Management Process has been the backbone. This has been overlaid with a unique process which involves, stepwise, the entire organization in the creation and execution of the strategies and initiatives.

The results of the three specific Change Initiatives we have worked on have been very encouraging.

Christian brings some unique skills to bear on such Change Projects:
Firstly, his unique communication skills. With his background in Advertising and Communication he has a special ability to simplify, visualize and create real “Storytelling” which inspires and energizes the individual and make them “See the big picture, see my role, my contribution and my reward”

Secondly, his personality enables him to penetrate the organization at all levels and thereby help amplify messages as well as picking up relevant input for further strengthening of the change process

Finally, Christian is a true master of managing the process. Predictable, challenging yet consensus driven. He always delivers. It has been a true privilege to work with Christian.
— Flemming Sundø, Former General Manager KELLOGG's